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Optimize Multi-Channel Routes To Market

From entire product families to single product categories, in a single Channel or across all Channel routes, in specific countries or across the Globe, we help our clients gain an economic competitive advantage.

A well planned and executed way to take products to market is the foundation of any successful technology company. Choice and successful management of Channels to market is critical - while some Automation vendors should choose 100% direct or indirect distribution, most vendors today are looking to a hybrid model to deliver greater success. 

Understanding and managing the potential conflicts, compromises and opportunities involved in optimizing sales through chosen routes requires time and careful thought.

VC Global Partners is skilled at assisting Automation technology vendors to plan and manage each sales Channel - to obtain the right mix and achieve more sales at the lowest cost.

Stimulate The Thinking For Breakthrough Success

The winning margin in most competitive events is narrow. Successful executives identify and focus on a small number of key areas that give them this competitive edge. 

Key Areas include:

1. •    Establishing the right organizational structure to achieve the right balance of resources between direct and Channel sales
   

1. •    Cultivating Partner loyalty to improve attach rates and revenue growth
   

1. •    Building a more competent Channel sales force and improving critical skills among Partner-facing personnel
   

1. •    Achieving the right balance between corporate economics and Channel alternatives
   

1. •    Capturing a larger share of Partner investments and mindshare by ensuring their profitability
   

1. •    Effectively optimizing Partnerships, so that unproductive relationships are terminated and new, high potential Partnerships are formed
   

1. •    Fast Tracking new Partner revenue readiness
   

1. •    Speeding Up product releases through the Channel
   

1. •    Building internal consensus around a Channel oriented go-to-market strategy
   

VC Global Partners consultants work with long-term clients on these and other “breakthrough” initiatives.

Our clients benefit from:

1. •    Improved profitability & Channel performance
   

1. •    Expanded market share

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